5-HTP 100 mg Veg Capsule (60 caps)
5-HTP 100 mg Veg Capsule (60 caps)

Supports a Positive Mood*
5-HTP, the intermediate metabolite between the amino acid L-tryptophan and serotonin, is extracted from the seed of an African plant (Griffonia simplicifolia).

Vitamin B-100 Veg Capsules
B-Complex for Maximum Effectiveness
Supports Energy Production*
B-100 Caps provide a full complement of B-vitamins plus choline and inositol. These vitamins work to support energy production, maintain healthy homocysteine metabolism, and promote the health of the nervous system.* B-vitamins are water soluble, and with the exception of B-12, have limited storage in the body and thus require daily replenishment. While B-12 is stored in the liver, dietary sources are of animal origin only (meat and dairy) and supplementation with B-12 may be especially important for vegetarians.

Natural color variation may occur in this product.

$19.99 Add to cart
Boswellia Extract 500 mg Softgels (100 caps)
Boswellia Extract 500 mg Softgels (100 caps)

65% Standardized Extract
In MCT Oil Base
NOW® Boswellia Extract is a standardized extract of Boswellia serrata, also known as frankincense, a resinous botanical that has been used for centuries by traditional Ayurvedic herbalists. The bioactive constituents of boswellia, boswellic acids, have been shown in scientific studies to affect key enzymes involved in the maintenance of healthy tissues.* Through these mechanisms, boswellia may help to support the immune system’s balanced response to the typical wear and tear of everyday life

$24.99 Add to cart
CoQ10 60 mg with Omega-3 Fish Oil Softgels (60)
CoQ10 60 mg with Omega-3 Fish Oil Softgels (60)

With Omega-3 Fish Oil
Supports Heart Function*
Cellular Energy Production*
CoQ10 and omega-3 fish oils have both demonstrated support for cardiovascular health.* CoQ10 helps to support cardiovascular health through its vital role in energy production and through its function as a free radical fighter.* Omega-3 fish oils work by helping to maintain healthy heart function and by promoting balanced immune system function.* This product combines two complementary cardiovascular support ingredients into one convenient softgel.*

Contains no titanium dioxide. Separation and color variation in the softgel is natural and doesn’t affect product quality.

$18.99 Add to cart
CurcuFRESH™ Curcumin Veg Capsules (60)
CurcuFRESH™ Curcumin Veg Capsules (60)

Derived from Fresh Turmeric Juice
Solvent Free
40X Bioavailability†
Curcumin from dried turmeric root extracts is known for its poor solubility and bioavailability. CurcuFRESH™ is prepared using only fresh turmeric rhizome that is never dried or extracted using solvents. As a result, curcumin remains in its native complexed form and, when ingested, leads to dramatically higher levels of beneficial, free, non-metabolized curcumin in the body († up to 40X as compared with standard curcumin extracts).

CurcuFRESH™ is a trademark of Akay USA LLC.

$27.99 Add to cart
Devil’s Claw Veg Capsules (100)
Devil’s Claw Veg Capsules (100)

Healthy Response to Normal Joint Stress*
Bioactive Flavonoids and Phytosterols
Devil’s Claw is native to the southern regions of Africa and gets its name from the hooks which cover its fruit. It has been traditionally used by tribal African peoples and more recently by Europeans and North Americans. Devil’s Claw is abundant in naturally occurring bioactive compounds including harpagoside, phytosterols, phenolic acids and flavonoids (kaempferol). Some studies suggest that these compounds may help to support joint comfort through their ability to promote a healthy response to typical everyday joint stress.

$11.99 Add to cart
Dopa Mucuna Veg Capsules (90)
Dopa Mucuna Veg Capsules (90)

Standardized Mucuna Extract
Naturally Occurring 15% L-Dopa
Dopamine is a neurotransmitter that promotes enjoyment and interest in life.* With 15% L-Dopa (the immediate precursor of dopamine), NOW® Dopa Mucuna helps the body with what it needs to make this important neurotransmitter.* Mucuna has been used in the traditional Ayurvedic system in India for thousands of years.

$19.99 Add to cart
Elderberry 500 mg Veg Capsules (60)
Elderberry 500 mg Veg Capsules (60)

10:1 Concentrate
Sambucus nigra
Elderberry (Sambucus nigra) is a multipurpose fruit used widely throughout Europe. As a centuries-old tradition, it has been used by herbalists as a tonic to maintain health and well-being.* More recently, elderberry has been recognized for its high nutritive value, especially for its potent free radical scavenging vitamins and anthocyanins.* It is truly among nature’s sweet and healthy surprises.

$15.99 Add to cart
Elderberry Liquid for Kids (8 oz)
Elderberry Liquid for Kids (8 oz)

Tastes Great
Low Calorie
Seasonal Wellness*
With Zinc and Astragalus
NOW® Elderberry Liquid for Kids combines elderberry concentrate with zinc and astragalus to promote seasonal wellness.* Elderberry has been used traditionally to maintain health and well-being.* Astragalus is an herbal ingredient that has been included to support a healthy immune system response to seasonal challenges.* Zinc has been added to promote normal immune system function.*

$19.99 Add to cart
GABA 750 mg Veg Capsules (100)
GABA 750 mg Veg Capsules (100)

Gamma-Aminobutyric Acid
GABA (gamma-aminobutyric acid) is a non-protein amino acid that functions as a neurotransmitter in the human brain.* GABA is naturally produced in the body and its presence within the central nervous system may help promote relaxation and ease nervous tension.

$17.99 Add to cart
Kava Kava 250 mg Veg Capsules (60)
Kava Kava 250 mg Veg Capsules (60)

30% Kavalactones
Herbal Relaxing Blend*
Natural color variation may occur in this product.

Settling of powder may occur in the capsule, which is filled by weight not volume.

$19.99 Add to cart
L-Lysine 500 mg Veg Capsules (100)
L-Lysine 500 mg Veg Capsules (100)

Supports Collagen Synthesis*
Healthy Immune Function*
Lysine is an essential amino acid that must be obtained through the diet or through supplementation.* Lysine is necessary for the production of all proteins in the body, and is required for the maintenance of the structural proteins collagen and elastin, which form all connective tissue such as skin, tendon, and bone.* Lysine is also a precursor to carnitine, which is needed for fat metabolism and energy production.* In addition, lysine may help to support a healthy immune system and proper cardiovascular function.

NOW® L-Lysine is a pharmaceutical grade essential amino acid.

$8.99 Add to cart
Lutein 10 mg Softgels (60)
Lutein 10 mg Softgels (60)
  • 10 mg of Free Lutein from Lutein Esters
  • Promotes Macular Health*
  • Free Radical Protection*

Lutein is an orange-red carotenoid pigment produced by plants and is present in the diet in colorful fruits and vegetables. In the body, Lutein is one of the predominant pigments concentrated in the macula, a specialized area of the eye that is responsible for central vision.* In addition, it is known to be deposited in the skin.* Lutein’s functional role in these vulnerable tissues is to protect against sunlight-induced free radical production.*

Natural color variation may occur in this product.

$14.99 Add to cart
Melatonin 3 mg Veg Capsules (60)
Melatonin 3 mg Veg Capsules (60)

Free Radical Scavenger*
Gastrointestinal Support*
Melatonin is a potent free radical scavenger naturally produced in the pineal gland and present in high amounts in the gastrointestinal tract.* It is involved in many of the body, brain and glandular biological functions including regulation of normal sleep/wake cycles, regulation of the immune system and maintenance of a healthy gastrointestinal lining.*

Natural color variation may occur in this product.

$4.99 Add to cart
Melatonin 5 mg Sustained Release Tablets (120)
Melatonin 5 mg Sustained Release Tablets (120)
  • Gastrointestinal Support*

Melatonin is a potent free radical scavenger naturally produced in the pineal gland and present in high amounts in the gastrointestinal tract.* It is involved in many of the body, brain and glandular biological functions including regulation of normal sleep/wake cycles, regulation of the immune system and maintenance of a healthy gastrointestinal lining.* NOW® Melatonin Sustained Release Tablets allow for steady release and more gradual, sustained utilization.

This sustained release tablet is formulated to release over a 4-hour period.

Natural color variation may occur in this product.

$14.99 Add to cart
Methyl B-12 5000 mcg Veg Capsules (90)
Methyl B-12 5000 mcg Veg Capsules (90)

Essential for Energy Production*
Methylcobalamin
Hypoallergenic
Vitamin B-12 is necessary for the production of energy from fats and proteins and is well known for its critical role in DNA synthesis, as well as in homocysteine metabolism.* Methylcobalamin is the co-enzyme form of vitamin B-12 that has been found to be especially critical in the maintenance of a healthy nervous system.* Dietary sources are almost exclusively of animal origin (meat and dairy) and supplementation with B-12 may be especially important for strict vegetarians. NOW® Methyl B-12 is vegetarian/vegan (non-animal derived).

$29.99 Add to cart
Phosphatidyl Serine 100 mg Veg Capsules (60)
Phosphatidyl Serine 100 mg Veg Capsules (60)

Supports Memory and Brain Function*
Promotes Intercellular Communication*
NOW® Phosphatidyl Serine is a phospholipid compound derived from soy lecithin that plays an essential role in cell membrane composition and intercellular communication.* Phosphatidyl Serine is a major structural component of neural membranes where it assists in the conduction of electrical impulses and facilitates the activity of neurotransmitters involved in learning, memory, and mood.* These properties make NOW® Phosphatidyl Serine an ideal supplement for the support of cognitive function.*

$34.99 Add to cart
Prenatal Gels + DHA Softgels (180)
Prenatal Gels + DHA Softgels (180)

With 250 mg DHA per serving to support Healthy Eye and Brain Development*
Plus Borage Oil (GLA)
NOW® Prenatal Gels + DHA is a specially formulated multivitamin and mineral supplement for pregnant women and women in their child-bearing years. In addition to essential vitamins and minerals, this high-quality supplement includes borage oil (GLA) and delivers 250 mg DHA per serving to support healthy eye and brain development.*

Natural color variation may occur in this product.

$29.99 Add to cart
Red Omega™ Softgels (90)
Red Omega™ Softgels (90)

Red Yeast Rice
With CoQ10 – 30 mg & Omega-3 Fish Oil
Red Yeast Rice (RYR) is the natural product of the fermentation of rice with Red Yeast (Monascus purpureus). For centuries, RYR has been used as a flavoring and coloring agent in Asian cuisine, and has been valued by traditional Asian herbalists as well. NOW® Red Omega™ is carefully produced to avoid the presence of citrinin, an unwanted by-product of RYR fermentation process. This product is further enhanced with the addition of CoQ10 and Omega-3 Fish Oil to support healthy cardiovascular function.*

Natural color variation may occur in this product.

$23.99 Add to cart
Red Yeast Rice 600 mg Veg Capsules (60)
Red Yeast Rice 600 mg Veg Capsules (60)

600 mg
Made with Organic Red Yeast Rice
Red yeast rice is a natural product that has been used by Asian traditional herbalists since approximately 800 A.D. Produced by fermenting red yeast (Monascus purpureus) with white rice, red yeast rice is commonly used in cooking applications to enhance the color and flavor of foods. Peking duck is an example of the coloration and flavor imparted by red yeast rice. NOW® Red Yeast Rice is carefully produced to avoid the presence of citrinin, an unwanted by-product of the fermentation process.

Natural color variation may occur in this product.

$15.99 Add to cart
Relora 300 mg Capsules (60)
Relora 300 mg Capsules (60)
  • Relaxing, but Non-Sedating*
  • Supports Healthy Cortisol Levels Already Within Normal Range*

Common everyday life stress has been found to be a major contributing factor in overeating. Relora™ is a clinically validated blend of plant extracts from Magnolia officinalis and Phellodendron amurense that has been shown to support the body’s response to minor, temporary stress, which can result in nervous tension, irritability, fatigue, sadness, and nervous eating.* The relaxing effect of Relora™ has been shown to help control appetite and stress-related eating, thereby helping you to manage your weight.*

Natural color variation may occur in this product.

Relora™ & logo are trademarks of Lonza or its affiliates.

$19.99 Add to cart